Learning Brand in Action: University of Farmers
When: Tuesday, June 9th, 2009 : 2:00PM - 3:00PM EST
The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a strong Learning Brand. Among the University’s methods are disciplined use of the Kirkpatrick model as a design tool, and creation of a powerful set of learning experiences for the company’s claims representatives through the University’s “Claims Connection” initiative. The success of the University of Farmers has been demonstrated with solid business results, and they have been CorpU Excellence and Innovation award winners for their efforts for the last three years.
The slides presented at this meeting as well as a video recording of the presentation itself are now available for members. Please see the links below.
Presentation Slides 
(Adobe PDF Format)
Video Recording (requires Adobe Flash Player)
Presenters:
A national expert in training and education systems and solutions, Mike Cuffe joined Farmers Insurance Group as Director, Claims Training & Education, in fall 2005. Since then, he and his team have completed a complete restructuring and revamping of the learning, training, and leadership development programs offered by the Farmers Claims organization. As a result of his visionary leadership, Cuffe was promoted to Assistant Vice President, University of Farmers, Claims, in January 2007, and to Vice President in June 2008.
Before joining Farmers, Cuffe was Executive Director, Learning and Performance Systems at J.D. Power and Associates. Earlier management posts included training and human resource development assignments at Groupe Schneider/Square D, B.I. Performance Systems, and Wilson Learning/Pecos River. He also managed total quality research and training programs at the Minnesota Quality Council.
Cuffe earned bachelor and master of arts degrees in organizational communications at Illinois State University, and taught courses in group processes, problem-solving, speech, interpersonal communication, creativity and leadership, at the University of Minnesota and St. Catherine’s College in Minneapolis, while completing coursework toward a Ph.D. at the University of Minnesota.