New CorpU Research Explores The Value of A Strong Learning Brand And Its Ability to Improve Executive Trust
When: Thursday, March 12th, 2009 : 11:00AM - 12:00PM EST
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In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset you have. In this webinar, you will learn what factors influence Learning Brand and how Learning Brand can be measured and leveraged to maximize the learning function’s value to the company, and especially to your senior leaders.
Presenters:
Marcia Dresner is a Senior Research Analyst for Corporate University Xchange. She conducts research and analysis of learning and development issues, and provides advisory services to a range of Fortune 500 companies based on that research. Marcia has edited and written numerous research reports, as well as the CorpU Journal and CorpU Annual Benchmarking reports, and manages the CorpU Analyst Inquiry process.
Prior to joining CorpU, Marcia was service director for the Human Capital Strategies Service at Syndicated Research Group and provided research for high-level human resource executives. She was also a key player in the creation of a computer software firm that developed utility software for early portable computers and desktop systems.
Marcia was the Senior Managing Editor of the American Chemical Society’s CHEMTECH magazine. She managed all aspects of communication on development of R&D, management, science, marketing, and technology.
Marcia earned a bachelor’s degree from Rensselaer Polytechnic Institute.
Lynn Lehman is a Senior Learning Analyst at Corporate University Xchange. She lends her 12 years of learning and development experience to designing and implementing research initiatives at CorpU, and she assists members with issues regarding her areas of expertise in program design, delivery and measurement.
Lynn holds a Bachelor of Arts degree in Psychology from Gettysburg College and a Master of Education degree in Training and Development from the Pennsylvania State University. In the last 12 years in the performance improvement field, she has provided hundreds of hours of training, consulting and coaching in such diverse areas as transition management, human growth and development, computer skills, team building, crisis management, conflict resolution, giving & receiving feedback and performance evaluation systems. Large-scale performance improvement programs she has developed include certification programs, new employee orientation programs, 360-degree feedback systems, supervision and leadership development programs, and organization-wide ongoing learning systems.
Lynn currently holds membership status in the American Society for Training and Development (ASTD), is the Programs Chair for the Central PA ASTD chapter, and has earned the CPLP (Certified Professional in Learning and Performance) certification through ASTD. She is currently working on her second master's degree in Instructional Technology from Bloomsburg University.