Marketing and Communication

ordered by publish date

	Branding Learning and Development
Published:	October 1, 2009
Abstract:	A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are delivering great value, but many learning leaders are not even aware that their organization has a unique Learning Brand. When they hear the word "brand", the traditional paradigm of "brand = marketing" kicks in with little consideration for how this asset can indicate their true impact and value on the company. CorpU research shows that a good Learning Brand is an important link from Employee Development to Business Growth to Profitability. This presentation shows why your Learning Brand is so important and discusses what participating companies have learned.

Branding Learning and Development

Published:

October 1, 2009

Abstract:

A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are delivering great value, but many learning leaders are not even aware that their organization has a unique Learning Brand. When they hear the word "brand", the traditional paradigm of "brand = marketing" kicks in with little consideration for how this asset can indicate their true impact and value on the company. CorpU research shows that a good Learning Brand is an important link from Employee Development to Business Growth to Profitability. This presentation shows why your Learning Brand is so important and discusses what participating companies have learned.

	Learn How Turkey's Top Communications Company Prepared For Fast Growth of Its Workforce
Published:	September 1, 2009
Abstract:	Making sure that a growing, successful company has the talent within its young, dynamic workforce to continue to meet the competitive challenges of a fastmoving industry. Turkcell, the leading communication and technology company in Turkey, has provided training to its workforce since the company was founded in 1994. In 2006, the company realized that, although it was the most successful mobile phone operator in Turkey and one of top 3 mobile operators in Europe in terms of subscriber base, it was going to need a more strategic focus for learning, if it was to meet the competitive challenges of its fast?moving industry and continue growth.

Learn How Turkey's Top Communications Company Prepared For Fast Growth of Its Workforce

Published:

September 1, 2009

Abstract:

Making sure that a growing, successful company has the talent within its young, dynamic workforce to continue to meet the competitive challenges of a fastmoving industry. Turkcell, the leading communication and technology company in Turkey, has provided training to its workforce since the company was founded in 1994. In 2006, the company realized that, although it was the most successful mobile phone operator in Turkey and one of top 3 mobile operators in Europe in terms of subscriber base, it was going to need a more strategic focus for learning, if it was to meet the competitive challenges of its fast?moving industry and continue growth.

	Webinar - Learning Brand in Action: University of Farmers
Published:	June 9, 2009
Abstract:	The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a strong Learning Brand. Among the University’s methods are disciplined use of the Kirkpatrick model as a design tool, and creation of a powerful set of learning experiences for the company’s claims representatives through the University’s “Claims Connection” initiative. The success of the University of Farmers has been demonstrated with solid business results, and they have been CorpU Excellence and Innovation award winners for their efforts for the last three years.

Webinar - Learning Brand in Action: University of Farmers

Published:

June 9, 2009

Abstract:

The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a strong Learning Brand. Among the University’s methods are disciplined use of the Kirkpatrick model as a design tool, and creation of a powerful set of learning experiences for the company’s claims representatives through the University’s “Claims Connection” initiative. The success of the University of Farmers has been demonstrated with solid business results, and they have been CorpU Excellence and Innovation award winners for their efforts for the last three years.

	Astounding Value of Learning Brand
Published:	June 9, 2009
Abstract:	Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses. Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses. The opinions of employees, managers, and, especially, senior leaders have consequences in terms of trust, risk-taking and more. This paper describes the components of Brand and how Learning Brand can be measured.

Astounding Value of Learning Brand

Published:

June 9, 2009

Abstract:

Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses.

Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses. The opinions of employees, managers, and, especially, senior leaders have consequences in terms of trust, risk-taking and more. This paper describes the components of Brand and how Learning Brand can be measured.

	A Strong Learning Brand: The Key to Executive Trust
Published:	March 12, 2009
Abstract:	In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset you have. In this webinar, you will learn what factors influence Learning Brand and how Learning Brand can be measured and leveraged to maximize the learning function’s value to the company, and especially to your senior leaders.

A Strong Learning Brand: The Key to Executive Trust

Published:

March 12, 2009

Abstract:

In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset you have.

In this webinar, you will learn what factors influence Learning Brand and how Learning Brand can be measured and leveraged to maximize the learning function’s value to the company, and especially to your senior leaders.

	Marketing 2.0: Implementing Your Strategy in the Marketplace
Published:	February 25, 2009
Abstract:	Marketing 2.0: Implementing Your Strategy in the Marketplace

	8th Annual Benchmark Marketing Study Chapter
Published:	April 30, 2008
Abstract:	Every learning organization must communicate its vision, mission and purpose to the rest of the company to achieve the visibility and acceptance that it requires ...

	CUX Best Practice: Innovative Communications and Branding
Published:	February 27, 2007
Abstract:	Various methods to communicate the value of Cat U to employees, stakeholder, suppliers, and customers Various methods to maintain awareness of Cat U and the ...

	CU Frequently asked Questions for Launch
Published:	December 21, 2005
Abstract:	Corporate University FAQ doc question set.

	CU Launch Communications Plan
Published:	December 21, 2005
Abstract:	Guidelines for developing a communications plan for a corporate university launch.

	Marketing your Corporate University
Published:	February 1, 2005
Abstract:	CUX presentation on how to market a Corporate University.

	Survey Resources
Published:	January 20, 2005
Abstract:	Resource list for survey types and vendors

	CU Marketing Communications Strategies
Published:	February 1, 2004
Abstract:	CUX research on marketing and communication strategies for corporate universities.

	CU Barclays Marketing
Published:	September 30, 2002
Abstract:	Case study on marketing at Barclays University

	Marketing Strategies at NCR University
Published:	June 21, 2001
Abstract:	Maria Sturgeon presented to the members the 2001 Communications Plan, which entails the marketing strategies used for building the brand awareness of the corporate university, ...