CUX Best Practice: Innovative Communications and Branding
Topics: Branding
Tags: branding, caterpillar, marketing, training 2007
Overview
Various methods to communicate the value of Cat U to employees, stakeholder, suppliers, and customers Various methods to maintain awareness of Cat U and the role technology plays in marketing our services and products Development of a unique brand identity Extent to which Cat U has received external interest or recognition of our services through our marketing efforts Metrics that demonstrate the impact of our marketing efforts
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