Are You Sure You Have a Strategy?
Topics: Strategy Integration
Tags: alignment, communication, performance, planning, strategic, strategy
Overview
This is a presentatin at the 2010 Global Leadership Congress. Here is an overview of points made during the talk:
- At the 500-foot level, strategy is about the big picture and competitive advantage
- A little strategy goes a long way because strategy shapes an organization
- At the 50-foot level, strategy drives concrete initiatives, performance goals and measurements
- Strategy requires both focus and experimentation
And yet...
- Strategy is a homeless discipline
- “Truck drivers don’t read annual reports”
- So, communicating the strategy of a business must become a consistent part of all communication--external and internal
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