Learning Brand in Action: University of Farmers
Topics: Branding
Tags: assessment, brand, branding, Learning Brand, marketing
Overview
The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a strong Learning Brand. Among the University’s methods are disciplined use of the Kirkpatrick model as a design tool, and creation of a powerful set of learning experiences for the company’s claims representatives through the University’s “Claims Connection” initiative. The success of the University of Farmers has been demonstrated with solid business results, and they have been CorpU Excellence and Innovation award winners for their efforts for the last three years.
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