Astounding Value of Learning Brand
Topics: Branding
Tags: assessment, brand, branding, Learning Brand, marketing, profit
Overview
Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses.
Learning Brand is a holistic measure of what people think about the learning organization that goes beyond programs and courses. The opinions of employees, managers, and, especially, senior leaders have consequences in terms of trust, risk-taking and more. This paper describes the components of Brand and how Learning Brand can be measured.
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