All items tagged with Learning Brand
Marketing Tactics: If You Build It They Will Come Only Works in the Movies 
The movie Field of Dreams popularized the saying: “If you build it, they will come.” If that were the case, the marketing department in almost every company would serve no ... Read More >
Jiffy Lube® Case Study: How the Jiffy Lube University Brand Helps the Company Grow
Jiffy Lube International established a corporate university with a newly branded identity and a clear mission statement that incorporated the company’s values and core principles: integrity, excellence and innovation. With ... Read More >
Branding and Marketing the Learning Organization: Launch and Beyond
The success of a learning organization or corporate university critically depends on not only its performance in helping the company achieve its business goals, but also on developing a strong, ... Read More >
Making the Case for Learning Brand
Measurement is one of the more difficult aspects of learning. An although, tools exist to measure the impact of particular programs and courses, up until now there has been now ... Read More >
Net Promoter Score and the Learning Organization
Learning organizations that want to determine how well their brand identity resonates with stakeholders have few ways to do that. CorpU’s Learning Brand survey is one of them. The survey ... Read More >
CorpU 10th Annual Research-Learning Brand-Going Beyond Logos
Establishing a strong learning brand requires more than logos and mission statements. It requires a concerted effort to match the brand promise, marketing and experience to assure that the goals ... Read More >
MasterCard: Creating a Culture of Learning
MasterCard University won this year's CorpU award for Best Overall Corporate University. Its success is based on its ability to engage learners with learning that meets their needs - and ... Read More >
Recorded Broadcast: MasterCard Creating a Culture of Learning
This is a recording of the web broadcast from Corpu on 29, April 2010. MasterCard University won this year's CorpU award for Best Overall Corporate University. Its success is based ... Read More >
Branding Learning and Development
A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are ... Read More >
Recorded Broadcast: Learning Brand in Action: University of Farmers
This is a recording of the web broadcast from CorpU on 9 June 2009. The University of Farmers uses a unique combination of tools and techniques to focus on the ... Read More >
Learning Brand in Action: University of Farmers
The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a ... Read More >
Astounding Value of Learning Brand
Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning ... Read More >
Recorded Broadcast: A Strong Learning Brand: The Key to Executive Trust
This is a recording of the web broadcast from CorpU on 12 March 2009. In this very challenging economic climate, your Learning Brand is the key to your overall ability ... Read More >
A Strong Learning Brand: The Key to Executive Trust
In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset ... Read More >
