All items tagged with brand
Jiffy Lube University on Successfully Launching Its Brand
The Problem Until two years ago, Jiffy Lube International's educational offerings were based on a workshop model that, although it met the basic requirements for franchisee employees starting out, did ... Read More >
Marketing Tactics: If You Build It They Will Come Only Works in the Movies 
The movie Field of Dreams popularized the saying: “If you build it, they will come.” If that were the case, the marketing department in almost every company would serve no ... Read More >
Jiffy Lube® Case Study: How the Jiffy Lube University Brand Helps the Company Grow
Jiffy Lube International established a corporate university with a newly branded identity and a clear mission statement that incorporated the company’s values and core principles: integrity, excellence and innovation. With ... Read More >
Branding and Marketing the Learning Organization: Launch and Beyond
The success of a learning organization or corporate university critically depends on not only its performance in helping the company achieve its business goals, but also on developing a strong, ... Read More >
Net Promoter Score and the Learning Organization
Learning organizations that want to determine how well their brand identity resonates with stakeholders have few ways to do that. CorpU’s Learning Brand survey is one of them. The survey ... Read More >
Recorded Broadcast: Plastipak - Aligning Learning, Building Trust
This is a recording of the web broadcast from Corpu on 13, May 2010. Learn how Plastipak Academy uses business alignment tactics to strengthen their learning brand, shape their portfolio, ... Read More >
MasterCard: Creating a Culture of Learning
MasterCard University won this year's CorpU award for Best Overall Corporate University. Its success is based on its ability to engage learners with learning that meets their needs - and ... Read More >
Recorded Broadcast: MasterCard Creating a Culture of Learning
This is a recording of the web broadcast from Corpu on 29, April 2010. MasterCard University won this year's CorpU award for Best Overall Corporate University. Its success is based ... Read More >
Branding Learning and Development
A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are ... Read More >
Recorded Broadcast: Learning Brand in Action: University of Farmers
This is a recording of the web broadcast from CorpU on 9 June 2009. The University of Farmers uses a unique combination of tools and techniques to focus on the ... Read More >
Learning Brand in Action: University of Farmers
The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a ... Read More >
Astounding Value of Learning Brand
Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning ... Read More >
Recorded Broadcast: A Strong Learning Brand: The Key to Executive Trust
This is a recording of the web broadcast from CorpU on 12 March 2009. In this very challenging economic climate, your Learning Brand is the key to your overall ability ... Read More >
A Strong Learning Brand: The Key to Executive Trust
In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset ... Read More >
Talent on Demand: Managing Talent in an Uncertain Age
In an era when the average CEO lasts less than three years, making sure a company has the right talent to meet its business challenges is critical. Having a strong ... Read More >
Marketing 2.0: Implementing Your Strategy in the Marketplace
Marketing 2.0: Implementing Your Strategy in the Marketplace is a presentation at the 2010 CorpU Global Leadership Congress by Sandy Carter, author of Marketing 2.0. Sandy covered her ANGELS marketing ... Read More >
IBM - Creating Effective Learning Games
IBM was seeking innovative ways to market Business Process Management to C-level exectuives.Phaedra Boinodiris, Serious Games Product Manager for IBM’s Software Group, envisioned a Sim City-esque game to solve the ... Read More >
8th Annual Benchmark Marketing Study Chapter
Every learning organization must communicate its vision, mission and purpose to the rest of the company to achieve the visibility and acceptance that it requires to be successful. Then, that ... Read More >
Partners for Progress - The Power of Story
Storytelling is described as a tool or technique used to talk about a story as a strategy for competitive advantage. The challenge for organizations is to move away from talking ... Read More >
IBM - Technology as an Enabler
IBM doesn’t use technology because of who they are, but simply put, because it creates a more robust learning experience. Technology is used as an enabler – putting the business ... Read More >
JetBlue - Successful Leaders Share in the Classroom
Dave Barger, the CEO of JetBlue believes that presence is the most important characteristic of successful leaders. A leader will obviously not be able to be everywhere, but they recruit and ... Read More >
Naming the Corporate University
The choice of a name for a new learning organization sends a message about the importance of development. Most companies still use "CompanyName University", but that might not be right ... Read More >
