All items tagged with marketing
Things That Worked for P&G’s R&D University: Assuring Success After the Training 
The real goal of any training is to enable participants to succeed AFTER the training. P&G's Research and Development University (RDU) helps participants learn and apply their learning, not only ... Read More >
Avoid Communication Traps When Planning New Initiatives
When compared across the years of data we have amassed on the subject, CorpU research has noted that learning executives have recently become much more adept at communicating strategy across their team ... Read More >
Marketing Tactics: If You Build It They Will Come Only Works in the Movies
The movie Field of Dreams popularized the saying: “If you build it, they will come.” If that were the case, the marketing department in almost every company would serve no ... Read More >
Jiffy Lube® Case Study: How the Jiffy Lube University Brand Helps the Company Grow
Jiffy Lube International established a corporate university with a newly branded identity and a clear mission statement that incorporated the company’s values and core principles: integrity, excellence and innovation. With ... Read More >
Branding and Marketing the Learning Organization: Launch and Beyond
The success of a learning organization or corporate university critically depends on not only its performance in helping the company achieve its business goals, but also on developing a strong, ... Read More >
Making the Case for Learning Brand
Measurement is one of the more difficult aspects of learning. An although, tools exist to measure the impact of particular programs and courses, up until now there has been now ... Read More >
Net Promoter Score and the Learning Organization
Learning organizations that want to determine how well their brand identity resonates with stakeholders have few ways to do that. CorpU’s Learning Brand survey is one of them. The survey ... Read More >
CorpU 10th Annual Research-Learning Brand-Going Beyond Logos
Establishing a strong learning brand requires more than logos and mission statements. It requires a concerted effort to match the brand promise, marketing and experience to assure that the goals ... Read More >
Branding Learning and Development
A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are ... Read More >
Recorded Broadcast: Learning Brand in Action: University of Farmers
This is a recording of the web broadcast from CorpU on 9 June 2009. The University of Farmers uses a unique combination of tools and techniques to focus on the ... Read More >
Learning Brand in Action: University of Farmers
The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a ... Read More >
Astounding Value of Learning Brand
Everything has a brand, and how that brand is managed makes a difference, even for learning organizations. Learning Brand is a holistic measure of what people think about the learning ... Read More >
M&M Mars – Launching and Marketing your Corporate University
In launching their new corporate university, Mars, Inc. instituted a governance council of senior leaders, revamped its curriculum, standardized on global competency models and implemented a single, global Learning Management ... Read More >
Recorded Broadcast: A Strong Learning Brand: The Key to Executive Trust
This is a recording of the web broadcast from CorpU on 12 March 2009. In this very challenging economic climate, your Learning Brand is the key to your overall ability ... Read More >
A Strong Learning Brand: The Key to Executive Trust
In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset ... Read More >
Marketing 2.0: Implementing Your Strategy in the Marketplace
Marketing 2.0: Implementing Your Strategy in the Marketplace is a presentation at the 2010 CorpU Global Leadership Congress by Sandy Carter, author of Marketing 2.0. Sandy covered her ANGELS marketing ... Read More >
IBM - Creating Effective Learning Games
IBM was seeking innovative ways to market Business Process Management to C-level exectuives.Phaedra Boinodiris, Serious Games Product Manager for IBM’s Software Group, envisioned a Sim City-esque game to solve the ... Read More >
8th Annual Benchmark Marketing Study Chapter
Every learning organization must communicate its vision, mission and purpose to the rest of the company to achieve the visibility and acceptance that it requires to be successful. Then, that ... Read More >
Partners for Progress - The Power of Story
Storytelling is described as a tool or technique used to talk about a story as a strategy for competitive advantage. The challenge for organizations is to move away from talking ... Read More >
CUX Best Practice: Innovative Communications and Branding
Various methods to communicate the value of Cat U to employees, stakeholder, suppliers, and customers Various methods to maintain awareness of Cat U and the role technology plays in marketing ... Read More >
OhioHealth-Award Winner 7th Annual in Marketing
Ohiohealth CUX Award Winner 2005 Marketing - Who we are and how we formed our corporate university and some of the marketing approaches we used to introduce this concept to ... Read More >
CU Launch Communications Plan
Guidelines for developing a communications plan for a corporate university launch. Read More >
Marketing your Corporate University
CUX presentation on how to market a Corporate University. Read More >
