Custom Research
Our custom research services enable clients to tailor critical benchmarking information to their own unique needs. Our analysts begin each research engagement by working closely with clients to understand their needs and select methods for gathering information. Client reports integrate a variety of information -- annual benchmarking trends, case studies, literature reviews, and vendor service summaries, for example -- to provide a comprehensive analysis that clearly outlines opportunities and obstacles. Examples of past engagements include:
Survey target audience for receptivity to a potential online university
CorpU surveyed over 1,000 suppliers and clients of a global construction company to determine their interest in purchasing online learning services.
Outcome: client confirmed business case for investment in new e-learning curriculum targeted at customers.
Benchmark world-class leadership facilities
CorpU interviewed seven corporate universities chosen by the client to understand their current best practices in their leadership facilities.
Outcome: client determined goals for upgrading their leadership facility to state of the art.
Focus groups with learning professionals on potential new product introduction
CorpU designed, arranged, and led a series of focus groups with learning professionals to determine their receptiveness to the client's brand and potential offering.
Outcome: client positioned its product offering to fit with target market expectations.
Benchmark e-learning offerings worldwide
CorpU surveyed the client's e-learning user population and compared the results to CorpU's survey of 4,100 e-learners; plus benchmarked the client against CorpU databases in corporate university practices, as well as e-learning practices. Finally CorpU interviewed seven select corporate universities and arranged two site visits.
Outcome: client identified gaps in its offering and implemented improvements.
Sample Custom Research Clients
- J.P. Morgan Chase & Co.
- Shell International Exploration & Production
- Thomson Learning
- University of Phoenix
- Whirlpool
- View more customers
For more information, please e-mail Research@corpu.com or call 212-213-2828
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