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Why Your Learning Brand Is a Critical Link

...and Guidance to Help You Strengthen It

The Astounding Value of Learning Brand

“A Learning Organization’s Most
Valuable Asset”

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Learn How Turkey's Top Communications Company Prepared For Fast Growth of Its Workforce

When Turkcell, the leading communications and technology company in Turkey, created its new learning organization, Turkcell Academy, the leaders of the Academy took the company’s core value of customer service and developed multiple mechanisms for hearing what their internal customers thought. This emphasis on the customer enabled them to create a strong, well-respected organization that is having a real impact on the company’s growth.

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Learning Brand In Action:
The Courage to Ask The Question

“Questions I know the answer to I don’t need to ask”, is the punch line of one of my favorite comic strips. The boy saying it is climbing on to a roof – without, of course, asking his mom for permission. Many corporate learning organizations operate the same way. They are either convinced that they know they are doing a good job, because they have the Kirkpatrick and Phillips ROI results or anecdotal evidence to prove it, or, they aren’t sure, and are afraid to cast too bright a light on themselves by asking what others think.

In either case, the question about what people think of the job they are doing doesn’t get asked.

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How CorpU Membership Helps You Measure and Improve Your Learning Brand

You may think your learning programs and services are delivering great value to the business but there's only one way to know for sure.

Many learning leaders are not even aware that their organization has a unique Learning Brand. When they hear the word "brand", the traditional paradigm of "brand = marketing" kicks in, and they don’t think beyond it.

CorpU research shows that a good Learning Brand is an important link from Employee Development to Business Growth to Profitability as shown below.

Who's Already Measuring Their Learning Brands With Us?

We've invited a group of great companies to work with us to measure the value of their Learning Brands. The cohort will study 4 stakeholder communities inside their organizations.

Our cohort believes, as we do, that it’s a critical time for every corporate function to be adding value and contributing to the achievement of business challenges. These Learning Leaders believe there’s no better time than now to build and maintain a strong Learning Brand.