Coke Superintelligence Delivers
$66 Million in Savings
Coca Cola – the world’s most recognizable brand; their product is purchased by consumers over a billion times a day.
Coca-Cola’s aim to be a “total beverage company” requires a response to changing consumer tastes, including drinks with fewer calories, vitamin additives and smaller packages. Coke’s traditional approach – daily product launches and mixed packaging sizes – and traditional challenges – varied shelf life and unpredictable demand – presented significant new complexity for Coke supply chain teams.
As managers got to work creating Coke’s future supply chain, CorpU introduced new supply chain practices from GA Tech faculty and suggestions for change by Coke subject experts. These diverse perspectives stimulated managers’ collective wisdom for innovations. CorpU data analytics delivered a continuous stream of insight to Coke executives about how to knock down barriers and accelerate managers’ progress.