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Custom Content Development

Competitive advantage in your organization comes with identifying the key areas where your organization delivers the signature experience. For these or other niche competencies you may need to find a partner to help you develop custom content.

Commercial Off-the-Shelf (COTS) content is available to meet many of the learning needs of a company. These can also be personalized to address different terms used by your company. For those strategic competencies that are unique and tied to the way your company creates value, however, it is unlikely that COTS software will suffice. Although many software tools exist that can assist learning professionals in the development of custom software and custom learning, a well-chosen, long-term partner can speed the process and deliver a world-class experience for those areas critical to your company's success.

CorpU 12 Dimensions of Learning Excellence: Execute Image

Program Design and Delivery is a dimension within the Execute quadrant of the CorpU 12 Dimensions of Learning Excellence. The identification of these critical strategic competencies is part of the dimensions of the Align quadrant.









Research Related to Custom Content Development

Farmers Insurance Case Study: Partnering for Fun – and Profit Members Only

30 Sep 2010  |  Marcia Dresner
The partnership between the University of Farmers, Claims and Second City Communications produced immediate and substantial improvement in key metrics using humor as a tool to engage newly-hired and experienced ... Read More >

Curriculum Rationalization: Making the Right Choices Members Only

21 Jun 2010  |  Marcia Dresner
The curriculum rationalization process assures that learning is an efficient user of corporate funds by determining what is being taught, who is teaching it, and, ultimately, whether what is being ... Read More >

Accenture’s Big Idea:  Team with a University to Re-engineer Learning Members Only

5 Nov 2009  |  Marcia Dresner
Learn how Accenture improved its technology workforce’s capabilities, reduced turnover and improved employee engagement through its partnership with MIT. Read More >