Founded in 1974, Huthwaite provides companies with sales performance improvement solutions. Huthwaite assesses organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. A select list of clients includes Citibank, LaSalle Bank, Standard Chartered Bank, Pfizer Australia, Novo Nordisk, McGraw Hill, Time Warner, United Airlines and MetLife among others. Headquartered in Virgina, US, Huthwaite has more than 50 employees.

SPIN Solution Suite

Huthwaite’s SPIN Solution Suite provides a structured approach to sales performance improvement across all the dimensions of the sales value chain and its related functions such as marketing and product development. This flexible framework allows following three approaches to choose from:

• A comprehensive approach simultaneously deploying all components of the suite to rapidly transform all aspects of a sales organization
• Targeted interventions using selected components of the suite to meet identified needs.
• Sequentially deploy the components of the suite to migrate a sales organization to a higher level of performance through a structured series of targeted interventions.

Public Workshops

Huthwaite's Public Workshops impart the skills needed to gain the competitive edge. These dynamic workshops help to maximize sales skills, shorten sales cycles and close more business. The workshops include:

• SPIN Selling - Proven methodology to improve sales performance
• Winning Sales Strategies - Tools for analyzing competitive account positions
• Coaching SPIN – To achieve systematic skill improvement through manager involvement as coaches.