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Company Overview

Founded in 1990, Magic Software provides eLearning products to publishers, universities, educational and training companies. The company provides eLearning development services that range from product development to product maintenance; acceptance testing to full QC; technology architecture to re-engineering, content migration to creation; graphic, animation and instructional design; product migration to localization; and R&D. Headquartered in India, Magic software has clients at various locations including USA, UK, Europe (Sweden, Spain, Denmark), Australia and South Africa.

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Product/Service Description

Product Development

Magic develops end-to-end eLearning content as WBTs, CBTs or as standalone modules that can be integrated in existing eLearning programs. The content creation services include full product development, instructional design and large scale content production.

Rich Media assets

Magic develops engaging activities, both custom and template-driven; animations; simulations and educational games; audio and video assets all of which would reside as individual assets in the product.

eBook development

Magic helps clients in converting books to a digital format to be used as the base content from which to manipulate content and launch associated digital resources for teachers and students.

Interactive Whiteboard Content Development

Magic develops Interactive Whiteboard content in flash.

Application development

Magic helps in building the technical components of large eLearning projects. These include building, migrating, integrating and upgrading custom software applications for eLearning such as:

  • Web applications for content and assessment delivery
  • Productivity applications for teaching and learning
  • Learning Management Systems
  • Content Management Systems
  • Content Delivery Engines
  • Learning Content Run Time Engines
  • Assessment Content Run Time Engines
  • Virtual Classrooms and Interactive Learning Platforms

Media Production

Magic provides services in the areas of audio and video production and post production. The services in this area includes Voice talent search, Audio recording, Audio and video digitization and compression, Audio and video editing and Project Management.

eAssessment

The services in this area include:

  • Creation of QTI compliant assessment engines
  • Magic’s Authoring Tool, that allows non-technical users to create a variety of tests
  • Design of QTI compliant assessment templates
  • Development of tests
  • Authoring and integration of questions

Localization

Magic helps to take on localization of products to several languages including Japanese, Chinese, Korean, Arabic and Hebrew and various Indo-European languages. Localization tasks include incorporating the text and audio changes, separating text in graphics, updating graphics to match cultural sensitivities, syncing audio with animation and so on.

Platform Migration

Magic offers migration of the content and courses to new platforms.

Content Disaggregation

Magic use tools and process flows that allow the disaggregation of content into smaller pieces and package them into SCORM compliant packs that allow redistribution via a variety of SCORM compliant LMSs or VLEs.?

Industry Awards and Certifications

  • BETT Awards
  • EDDIE Awards
  • CODiE Awards
  • Education Resources Awards
  • British Council ELTON Awards
  • E-Commerce Awards by DTI
  • E-Learning Age Awards
  • The World of Learning Awards (formerly the WOLCE Awards)
  • IT Training Awards
  • BUPA Foundation Awards
  • Texas Interactive Media Awards
  • National ICT Innovator’s Awards