Founded in 1984 by Jean-Claude Larréché (INSEAD Marketing Professor), StratX is a global consulting and training firm with Action-Learning approach. StratX offers training programs in the area of Leadership, Strategy & Execution, Marketing & Sales Excellence, Innovation and Customer Centricity. StratX has offices in the US and France, with representatives worldwide. The company has more than 50 employees.

Business Simulation

StratX has a portfolio of over 25 simulations adopted by 14 of the 50 most admired Fortune companies and by 25 of the top 30 MBA programs. These business simulations cover multiple target audiences such as Executives and Managers.

Each simulation is adapted to specific industries (B-to-B, B-to-C, Services, Pharmaceuticals, Finances, Retail, etc) and illustrating different concepts: Strategic & Operational Marketing, Blue Ocean Strategy, Business Strategy, Sales, Customer Value, Blue Ocean Strategy, Brand Management, Brand life-cycle, and many others.

StratX Online Learning

Stratx’s blended approach combines tailored e-learning modules, business simulations and online classrooms to create training programs.