Marketing
If you have seen Field of Dreams then you know the saying: “If you build it, they will come.” If that were the case, the marketing department in almost every company would serve no purpose. As nice as it would be to live life in a movie, nothing is ever easy and people have to have the mentality of “what’s in it for me?” when making a decision – that’s the approach taken when it comes to marketing and branding the corporate university (CU).
Caterpillar University - Innovative Communications and BrandingFind out how the award winning Cat U program was able to develop a unique brand identity and measure an internal marketing strategy that has created over 50,000 internal users.
