CorpU Does Measurement, Analysis, and Prediction

CorpU Analytics

At CorpU, we help you:

  • learn about, measure, and track your leaders’ knowledge and beliefs
  • assess the impact of learning interventions in new ways
  • track—and drive—the behavior of leaders over time
  • and predict business results and outcomes at the individual, team, and organizational level

What We Believe

Dialogue is the key.

Dialogue between leaders produces not only results, but a rich stream of data on what they know, think, believe and will (or will not) do.

Unobtrusive is better.

Surveys and assessments can be useful. But multiple sources of data drawn from conversations, behavior and outcomes ‘on the ground’ are better.

Track over time.

The only way to truly know whether leadership is changing or improving is to measure, track and encourage it over time.

Connect the dots.

The ultimate measurement goal is to ‘connect’ the dots. Have we changed how our leaders think and act? Working with our clients, we find out.

What We Believe

What We Measure

Hearts and Minds

We measure what people know and what they learn. We also measure whether they believe in a proposed idea, solution or approach, or believe in its value, importance and applicability.

Gaps, Risks and Solutions

We measure the ‘wisdom of the crowd’, asking people to assess the likely gaps or risks to implementing a new approach or mindset, as well as how to overcome these barriers.


We measure who in your organization not only ‘gets it’ and believes in it, but who is paid attention to by their peers, and therefore likely to drive and champion new ideas and approaches over time.


We track and drive behavior changes over time using the same simple approaches proven effective in social media and marketing.

What We Measure

How We Measure It

Topic Modeling
Affect Analysis
Predictive Modeling
Entropy Analysis
Organization Network Analysis
Topic modeling is an analytical tool that scours through thousands of conversation threads to identify the important recurring words and phrases. It can expose the key challenges your teams are grappling with and the solutions they’d like to craft, what they think is important, and other valuable information.
Topic Modeling
Affect analysis repurposes evaluation methods familiar to marketers to measure sentiment – how much do people believe in the goals they’re being asked to achieve? Do they feel aligned? Will they be positive or negative, passive or active in the days ahead?
Affect Analysis
The ultimate goal is to anticipate what will happen in a company and change the outcome for better. Often through a combination of CorpU data and other data our client shares, we use statistical models to anticipate- or predict- the likely outcome in a host of areas, such as retention, engagement or sales performance.
In the past, if you wanted to know how well a group of people understood the material, you would give them a test. We use entropy analysis, which measures language use and sophistication to infer your team’s capability to act based on their understanding of content and ideas.
Entropy Analysis
Organization Network Analysis shows how people are working together across divides of distance, department, and seniority – basically, how robust is collaboration at your organization? With this information, you may find gaps that are hindering progress, as well as previously hidden leadership potential.
Organization Network Analysis