Corporate crises are in the media almost daily—from Microsoft’s recent issues with subcontractors in China, to McDonalds’ public questions around wage scales. Unfortunately, the typical company reaction only makes the situation worse. And an angry, unified public can quickly undermine organizational competitiveness.
Taught by faculty from the Program on Negotiation at Harvard Law School—the world’s most renowned program on influence, negotiations, and conflict resolution—this course helps leaders acquire proven strategies for engaging with the public, employees, and other stakeholders in a mutual-gains approach. Participants learn to manage their brand in the marketplace, and to work through conflicts before they can have a negative impact on the business.