Identifying Opportunities for Innovation

Created in partnership with: Christian TerwieschKarl T. Ulrich

Identifying Opportunities For Innovation


One of the central questions when it comes to innovation is “Where do ideas come from?” While the innovation process is often compared to lightning or flying sparks—spontaneous and uncontrollable—it can actually be managed effectively by employing the right techniques.

Regardless of whether you are a manager tasked with leading the innovation process, or an individual contributor looking for that next great idea, this course will show you how to “fill your innovation pipeline” with winning ideas. The focus is on which levers you can pull to find truly outstanding ideas, or as we’ll refer to them, opportunities.

To practice the techniques you’ll participate in an “Innovation Tournament” designed to help you identify and evaluate innovation opportunities. On the final day you’ll share what you’ve learned, review the results of the tournament and discuss next steps for applying the concepts in your role.

Expert Faculty

Christian Terwiesch
Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania
Karl T. Ulrich
Vice Dean of Entrepreneurship & Innovation at the Wharton School of the University of Pennsylvania

Additional Material