Becoming a Purpose-Driven Organization

Discovering and Charting a Course to Exceptional Results through Purpose

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We are excited you are taking advantage of the exclusive opportunity to participate in CorpU Open with leaders across multiple companies. Plan to spend 30 minutes daily to stay connected with your cohort. The final day features a capstone event with your peers and CorpU experts.

Course: Becoming a Purpose-Driven Organization
Start Date: Nov. 15, 2021
Capstone: Nov. 19, 2021 12:00 pm ET
Time Commitment: 30 minutes of online activities per day, 60 minute virtual live capstone at date & time noted above

About This Course

If a majority of the Global Workforce is disengaged, what can organizations do to inspire great leadership? How can leaders inspire and find purpose within their teams?

In purpose-driven organizations and teams, employees receive value beyond their paycheck. There is more understanding, trust, commitment, engagement, collaboration, and learning among colleagues.

Through their research, Professors Bob Quinn and Anjan Thakor have demonstrated that authentic higher purpose leads to:

  • Enhanced employee productivity
  • Increased customer satisfaction
  • Better relationships
  • Elevated economic performance

In this program, groups will learn and apply 8 counter-intuitive research-based insights associated with creating a purpose-driven organization. Leaders can use these insights to inspire their teams to work with purpose.

Participants will learn how they can align their team to an authentic purpose – one that intersects with business interests and helps guide decision-making. Teams with higher purpose develop a win-win mentality that supports high levels of collaboration.

By creating purpose-driven teams, employees believe they work in an organization of excellence. Externally, customers perceive that they are obtaining added value by working with a company of authentic leadership, employees, brand, and products.

Leaders who create purpose-driven teams are able to more easily create and sustain a positive working environment with employee longevity. Additionally, these leaders will inspire change that will have impacts beyond their teams.

Expert Faculty

Robert E. Quinn

Robert E. Quinn is a professor emeritus at the University of Michigan’s Ross School of Business and a cofounder of the school’s Center for Positive Organizations.

Anjan V. Thakor

John E. Simon Professor of Finance, and Director of the WFA Center for Finance and Accounting Research in the Olin School of Business at Washington University in St. Louis

Course Features

100% Online Course Platform

30 Minutes Per Day

Leadership Coaching

World-Class Expert Teaching

Community of Practice

What You Will Learn

Develop a purpose-driven organization with a higher probability of learning, adapting and increasing performance

Transform assumptions of limitation to become people who can do purpose-driven work

Unleash positive energizers who inspire others and drive cultural change

What You Will Do

Assess your company’s purpose, prescriptive interventions, and measure progress

Use an 8-step framework to collaboratively discover, validate, and refine your organization’s purpose

Apply a purpose-driven leader toolkit to focus organization performance on the organization’s higher purpose

Course Overview

Week One

DISCOVERING OUR PURPOSE

  • Why Purpose Matters
  • Higher Purpose Changes Everything
  • Envisioning Our Authentic Purpose
  • Discovering Authentic Higher Purpose
Week Two

INDIVIDUAL AND ORGANIZATIONAL PURPOSE

  • Work in teams or individually to interview and refine purpose
  • Faculty Feedback and Coaching
Week Three

IMBUING THE ORGANIZATION WITH PURPOSE

  • Making Purpose Constant
  • Stimulate Learning
  • Transform Managers into Purpose-Driven Leaders
  • Unleash the Positive Energizers
Week Four

STARTING YOUR PURPOSE JOURNEY

  • Work in teams or individually to finalize purpose and action plans
  • Share and learn with experts at capstone event

Ready to Get Started?

Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations

Speak to a Course Advisor