George S. Day is the Geoffrey T Boisi Professor Emeritus and a Senior Fellow of the Mack Institute of Innovation Management at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. He was previously the Executive Director of the Marketing Science Institute and is currently an Academic Trustee.
He has consulted to numerous corporations such as General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Coca-Cola, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, and Medtronic. He is the past chairman of the American Marketing Association and serves on Boards of Directors including the Free Library of Philadelphia, the Zoological Society of Philadelphia and the Lower Merion Conservancy. He is also the co-chair of the Ag Sustainability Center of the Sonoma County Winegrowers.
Dr. Day has authored eighteen books in the areas of marketing and strategic management, including: Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) 2006, Strategy from the Outside-In: Profiting from Customer Value (with Christine Moorman) 2010, and Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013. His most recent book is See Sooner/Act Faster: How Vigilant Leaders Navigate Digital Turbulence, forthcoming in 2019 from MIT Press.
He has won ten best articles award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2004, he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2015 he was chosen as one of eleven “Legends in Marketing,” and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award.
How Vigilant Firms Orchestrate Financial Payoffs
Seeing sooner requires better spotting and probing of early signals in order to notice patterns that foreshadow change, risk or opportunities in the marketplace. Leaders of vigilant firms invest in, and commit to, corporate foresight which our research shows is a key discriminator.
Learn to Navigate Digital Turbulence
Organization survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right.
Grow Faster by Changing Your Innovation Narrative
Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.
Scanning the Periphery
The biggest dangers to a company are the ones you don’t see coming. Understanding these threats—and anticipating opportunities—requires strong peripheral vision.
Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio
Minor innovations make up 85% to 90% of companies’ development portfolios, on average, but they rarely generate the growth companies seek.