Business Innovation Program

A virtual executive education program where leaders master the tools and behaviors of successful innovators

Create solutions that delight customers

Diagnose problems worth solving

Inspire employee passion

Join the Business Innovation Summit

Experience a taste of what the Business Innovation Program has to offer, learn from world-changing experts, and start your company's journey into business innovation.

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About This Program

You Can’t Wait to Seize Innovation Opportunities

The current crisis offers many opportunities to reinvent how we work and serve customers. Successful innovators will carve out advantages that will last for years.

Our hands-on, virtual executive education program builds innovation capability fast and at scale so that your company won’t fall behind.

You and Your Colleagues are the REAL Experts

Processes and tools will help you transform ideas into breakout successes.

  • Gain confidence as an innovator by slicing big problems into small challenges that you can solve
  • Follow expert guidance to master hands-on, actionable tools
  • Fast-forward into the future to see how ideas will delight customers before making expensive commitments
  • Re-ignite passion for your work and career by creating novel solutions that will make you proud

Three Ways Our Program Accelerates Your Initiatives

  1. Makes sure current innovation projects are moving in the right direction
  2. Moves ideas through testing cycles faster
  3. Breathes new life into innovation projects that have stalled

Program Features

100% Online Course Platform

6 Unique Courses

Leadership Coaching

World-Class Expert Teaching

Community of Practice

Expert Faculty

George Day

Former Professor Emeritus of Marketing, The Wharton School

Paul Schoemaker

Former research director at the Mack Institute for Innovation Management, Wharton

Alexander Osterwalder

Co-Inventor of the Business Model Canvas

Yves Pigneur

Professor, Management and Information Systems, University of Lausanne

Karl Ulrich

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

Christian Terwiesch

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Mario Moussa

President, Moussa Consulting, Co-author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, and Committed Teams: Three Steps to Inspiring Passion and Performance

Ralph Cummins

Faculty Leader, Penn State ISBM

Organizational Capabilities

Strengthen innovation capability as people continue to work from home

Pull together knowledge that’s distributed among your experts – a chance for them to join forces and apply collective knowledge

Work in small virtual teams to share a deep understanding of challenges and possible solutions

Find innovation opportunities that will drive business growth

Cohort-Based Learning

Join World Changing Companies Who Trust CorpU

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Program Roadmap

Part One

Become a Vigilant Leader

Learn to conduct disciplined searching and experimenting to seize opportunities faster than competitors; develop outside-in perspectives to overcome tunnel vision, shortsightedness, and willful blindness.

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Part Two

Master Design Thinking

Apply a human-centered approach to problem-solving and driving innovation through a Design Thinking methodology to cycle between thought and experience.

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Part Three

Empathy Tools: Study Customers

Research customer needs using ethnographic research, value proposition canvas, and customer journey mapping, to develop insights about unmet and latent needs of customers or users.

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Part Four

Generate Solutions

  • Learn to conducGenerate solution ideas using techniques to prompt creative thinking and conduct valuable brainstorming sessions
  • Help leaders leverage new ways to explore “what if” as a way to look toward the future

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Part Five

Prototype and Test Solutions

  • Use rapid prototyping and collect empirical data to evaluate solution viability
  • Test hypotheses at the lowest cost and with an aim to reduce risks as solution moves toward implementation

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Part Six

Inspire and Lead Change

  • Develop messaging that will inspire others to adopt and support proposed solution
  • Overcome factors that impede change (e.g. psychological barriers that stall or stop change initiatives

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Ready to Get Started?

Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations

Speak to a Program Advisor