Learn the Secrets of Growth Leaders
Expert Webinar featuring Dr. George S. Day
About This Webinar
Organic growth of top line revenue and bottom line profitability is a high priority for all companies. Yet, few companies are growing at their fullest potential or capturing the opportunities created by the fallout from the pandemic. Their growth will remain sluggish until they make a commitment to the systematic practice of innovation.
Attend this expert webinar to discover what it takes to innovate for growth by:
- Understanding the four fundamental innovation drivers that growth leaders apply.
- Using the innovation risk matrix to contain the risks of innovation.
- Finding your best opportunities in adjacencies: the sweet spot for growth.
This 60-minute webinar features expert George S. Day, Wharton Professor Emeritus and author of Innovation Prowess: Leadership Strategies for Accelerating Growth. Professor Day founded the Mack Institute for Innovation Management and has consulted to numerous companies such as GE, IBM, Coca Cola, Boeing, Merck, and Medtronic. He is past Chairman of the American Marketing Association and has authored 18 books in the area of marketing and strategic Management. In 2015 he was chosen as one of eleven “Legends in Marketing,” and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award.
George S. Day
Former Professor Emeritus of Marketing, The Wharton School
Webinar: November 18, 2020 1:00 pm ET (1 hour)