Higher Purpose Differentiates You

Authentic higher purpose leads to:

  • Enhanced employee productivity
  • Increased customer satisfaction
  • Better relationships
  • Elevated economic performance

Are You Leading a Purpose-Driven Organization?

  • Announce
    Is your organization’s higher purpose clearly stated and widely circulated?
  • Network
    Does your organization’s purpose inspire your managers?
  • Inspire
    Does your organization’s higher purpose lead people to innovate and take risks?
Purpose-Driven Screen

The average Purpose-Driven Company performs 7% higher than the market average

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Is your organization purpose-driven?

Becoming a Purpose-Driven Organization

Discovering and Charting a Course to Exceptional Results through Purpose

Why Purpose Matters


  1. Increase employee engagement, customer satisfaction, and economic performance
  2. Discover, validate, and refine your organization’s purpose through an 8-step framework
  3. Unleash a network of positive energizers who inspire others and drive cultural change

Available Formats

  • Executive Session

    Executive Session

    90 minutes over two days with one 30-minute online lesson and an expert-led 60-minute live virtual event

  • Sprint


    3 hours in a 1-week interactive virtual learning experience with daily 30-minute lessons and an expert-led 60-minute live virtual event

  • Guided Learning Journey

    Guided Learning Journey

    4-week (12 hours) applied virtual learning experience with 30-minute daily lessons, three expert-led live virtual events, group coaching, and analytics

Talk to an Expert

Expert Insights on Becoming a Purpose-Driven Organization

The Authorities and Science Behind Creating a Purpose-Driven Organization

Robert E. Quinn

Robert E. Quinn

Margaret Elliot Tracy Collegiate Professor Emeritus at the University of Michigan, Ross School of Business

  • Co-Author The Economics of Higher Purpose
  • 18 books on Leadership
  • Top 1% of professors cited in organizational behavior
  • Co-founder of the Center for Positive Organizations at the University of Michigan

Meet the Expert

Anjan Thakor

Anjan Thakor

Washington University, St. Louis – John M. Olin School of Business, European Corporate Governance Institute (ECGI)

  • Fourth most prolific researcher in the world in Finance – 29,000 Academic Citations
  • Multiple Outstanding Teaching Awards from the University of Michigan and Washington University in St. Louis
  • Former Chair, Finance Dept University of Michigan
  • Former Senior Associate Dean, Washington University in St. Louis

Meet the Expert

The Economics of Higher Purpose Book Cover
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